Dynamic

Dynamic partners with engineering teams to build production-ready machines powered by reliable control hardware, modern network architecture, and rugged electromechanical systems.

Web Designer and Marketing Consultant

(2024 - 2025) – Contract

Partnered with leadership to redesign and modernize Dynamic’s digital presence, positioning the company as a long-term engineering solutions partner rather than a transactional parts supplier. Guided strategy, design, and content to simplify complex product pages, highlight solutions, and improve customer engagement.

Responsibilities and Results

Organic Social Media Management

  • Utilized social media channels to influence $XXM+ of ARR across XXX+ accounts, tracked through marketing automation and customer relationship management (CRM) tools.

  • Generated 1.1M organic impressions and gained 16.1k new followers across all social platforms.

  • Established social media channels as dependable inbound/outbound sources.

Graphic Design and Content Creation

  • Designed digital and physical assets to enable employees with branded collateral that assists them in providing remarkable client experiences.

  • Assisted with the development of Kantata's initial branding and visual identity following the merger between Mavenlink/Kimble.

Paid Social Media Advertisements

  • Managed monthly media ad spend to retarget accounts, gain followers, drive clicks, and spread brand awareness to custom audiences.

    • LinkedIn: Generated 4.8M+ impressions and 70k+ clicks through awareness, engagement, and follower ads sent to retargeting and lookalike audiences.

    • Stack Adapt: Used programmatic display and audio ads to generate over 14.3M+ impressions across various 3rd party channels.

    • X(Twitter): Gained 7.5K+ new followers at an effective Cost per Follow (CPF).

Community and Employee Advocacy 

  • Grew advocacy program to 2,312 (+94%) engaged members who consistently accelerate business growth and expand Kantata’s reach.

  • Created 500+ challenges to engage and reward Kantata’s employees and customer advocates with valuable content and insights.

GTM Enablement Platform Management

  • Assisted with the implementation and management of Kantata’s GTM enablement platform to equip team members with valuable content and tools that accelerate deal progression.

  • Built personalized templates for teams to send out updated content and organized company collateral in an accessible manner.

Image Source: Seismic