Mavenlink
Mavenlink takes professional services technology to a new level, giving people-powered businesses the clarity, control, and confidence they need to optimize resource planning and elevate business performance. Mavenlink and Kimble Applications merged to form Kantata in 2022.
Marketing Coordinator
Full-Time – All work on this page was created as a full-time W-2 employee of Mavenlink (now Kantata) and is the exclusive property of Kantata, as successor to Mavenlink. Ethan and Gotography own none of it and show it only to illustrate experience — not as a Gotography provided service and not for reuse. Nothing here implies Kantata's endorsement or affiliation; Kantata may request removal at any time. For more information about Mavenlink (now Kantata), please visit https://www.kantata.com/mavenlink.
Established social profiles as robust communication channels, designed a variety of company assets, assisted with the production of live events, and supported ongoing marketing team initiatives.
Responsibilities and Results
Organic Social Media Management
Oversaw the content curation and community management of all Mavenlink social media channels to grow the total following by +4.7% (+1877) to 41,871.
Utilized social analytics in combination with market research to construct the optimal content strategy for Mavenlink’s target audience.
Graphic Design and Content Creation
Designed digital and physical assets to enable employees with branded content that assists them in providing remarkable client experiences.
Copywriting
Constructed written copy in a variety of collateral such as emails, print media, and social profiles to demonstrate Mavenlink’s value clearly and concisely.
Event Production
Produced online webinars to connect clients and prospects with relevant information.
Delivered in-person events to increase employee engagement.