Stampli
Stampli’s procure-to-pay platform gives you control and visibility across procurement, AP, payments, credit cards, vendor management and more — with proven AI automating the work at every point.
Digital Marketing Manager
(2024 - Current) – Mountain View
Oversees revenue-centric marketing operations and accelerates pipeline growth through integrated demand generation programs across digital channels, while tracking measurable influence across prospect and customer segments.
Governed company-wide deployment of ChatGPT Enterprise to transform Stampli's go-to-market infrastructure and operational efficiency. Manages project pipeline between cross-functional stakeholders and GTM Engineering, translating complex business requirements into actionable engineering specifications that prevent costly work stoppages across automation initiatives.
Responsibilities and Results
Marketing and Revenue Operations
Maintained enterprise-grade HubSpot CRM architecture across Company, Contact, and Deal objects, ensuring bulletproof data integrity and accurate performance reporting
Architected a comprehensive team-wide project management system in Airtable, enabling seamless workflow coordination and task completion.
Designed and delivered 20+ executive marketing updates to maintain cross-functional alignment on priorities, results, and strategic pivots.
Email Marketing
Orchestrated 2.19M+ targeted emails across full-funnel campaigns supporting product launches, SDR outreach sequences, and brand awareness programs.
Achieved a 99.01% deliverability rate, improving email performance by 2.01% through advanced list hygiene and exclusion strategies.
Maintained exceptional 0.34% unsubscribe rate (≈15% over HubSpot industry benchmark) while driving 18.22% average open rate (+3.89% PoP growth).
Provided awareness email aircover to 94.4% of qualified prospects within dedicated SDR outreach windows to align sales and marketing activities.
Webinar Strategy & Execution
Executed 8 high-impact live webinars targeting customer and prospect audiences to build product affinity and capture qualified buying intent signals
Drove 22% increase in average registrations for the flagship "Amped Live" customer series through strategic promotion and audience targeting
Generated measurable pipeline influence: webinars directly influenced 38% of procurement deals created (101/266) and 60% of closed-won opportunities (12/20) from launch attendees
Delivered 848 qualified registrants from 606 companies across launch and encore sessions, creating substantial pipeline coverage
GTM Enablement & Sales Acceleration
Revamped core Ideal Customer Profile (ICP) framework to enhance sales targeting precision and improve internal reporting accuracy
Built coordinated marketing aircover and precision target lists to scale SDR outreach effectiveness, dramatically improving prospect coverage and outreach cadences.
Collaborated with Sales and RevOps on buyer-intent campaigns, event follow-ups, and re-engagement sequences that directly supported pipeline progression and deal velocity.
Created reusable template libraries and content packs to streamline field communications and accelerate proposal/engagement workflows
AI Operations & GTM Engineering
Manages project pipeline between cross-functional stakeholders and GTM Engineering, translating complex automation requirements into actionable engineering specifications.
Orchestrated ChatGPT Enterprise deployment for ~300 users in 3 months, delivering productivity gains through comprehensive implementation and continuous optimization.
Member of Open AI Champions Network (2025 - Current)
Established company-wide ChatGPT expertise as primary internal champion, developing adoption frameworks that enabled safe, scalable AI implementation across all organizational levels.
Tools: Open AI, Claude, Clay, JIRA, Airtable, and Gong
Social Media & Brand Amplification
Launched and coordinated internal advocacy program that generated 484 employee-driven posts, achieving organic reach of 576K+ profiles through 109 strategically curated content pieces
Grew Stampli's LinkedIn following by 17.97% (8,414 → 9,926 followers) and increased total social following by 329 (+7.3% period-over-period)
Generated 62K+ organic impressions for executive thought leadership within 90 days of program launch, establishing rapid C-suite visibility and market positioning
Image Source: HubSpot
Additional Responsibilities
Content Strategy & Brand Consistency
Streamlined website, blog, and campaign content through rigorous editing and publishing processes, ensuring brand consistency and optimized time-to-market delivery.
Analytics & Performance Optimization
Built and maintained comprehensive performance dashboards to measure program ROI and attribution, providing executive visibility into marketing-sourced and influenced pipeline contribution.
